Five Must-haves for Highly Effective Landing Pages

1. High production value: This immediately adds a sense of comfort and credibility to your site.
2. Lifestyle imagery: When we view a Web page, our eyes are automatically drawn to human faces. Use images of people that closely match your target market to instantly create an emotional reaction.
3. Location and price range: Use broad price ranges and locations to give just enough information to entice a registration.
4. Amenities and features: Your property’s unique selling points set it apart from others. A landing page should clearly indicate exactly what special features are included at your property.
5. Call-to-action: Create a sense of urgency, enticing your viewers to learn more about your project before it’s too late, and ask them to register! Make registration as easy as possible for potential buyers with a single “click-through” link that directs them to your property’s registration page. Incorporate multiple “Click Here” buttons for easy navigation and to maximize immediate registrations.

That’s it! Remember, the objective of this type of Web site is to encourage a buyer to register. Save your floorplans and other specifics about the project for later in the sales process.

Additionally, this approach has proven to be 2.5 times more effective when generating leads through Search Engine Marketing.

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