As the housing market takes a slide, more and more developers are looking for cost-effective methods to drive sales opportunities. For most projects, Search Engine Marketing (also called Pay-Per-Click) is a no-brainer.
Note: This post is geared to those somewhat familiar with Search Engine Marketing. If you’re marketing a real estate project without Search Engine Marketing, shoot us an e-mail right now.
- Keyword Buy - look for broad, more expensive keywords. These keywords will provide a high number of clicks. Keep in mind that a 1% to 2% click-through rate is pretty good. You’ll need 50 clicks for 1 registration if your campaign is on point.
- Ad Message - When it comes to developing your advertising message (the few words under your Web Site’s name), stick with price and location to attract qualified prospects.
- Landing Page - Now that a qualified prospect has clicked your ad (and cost you money) be sure to send them to a Web site 100% designed to encourage a registration. Click here for a perfect example.
- Registration Page - We could write a 100-page post on this topic, but the key is to ask your prospect to give information that will help you find more buyers. Questions about their hobbies, lifestyle and current residence is a good start
Want to know more? E-mail us right now and learn how to manage your database of registrations and extrapolate key data to discover more about your buyers.
Tags: Condo Marketing, lead generation, Real Estate Marketing, Search Engine Marketing
